“Sorry, you’re boring” (ouch)

You’re boring, and that’s why they aren’t buying.

Here’s how to create a elevator pitch so you can:

• Close more sales

• Raise capital faster

• Make your marketing razor-sharp

• Prep for a big exit

Seven steps:

1. It’s not about you, it’s about THEMStop describing your job or what you sell. Talk about customer outcomes.

2. Use a proven format as a hook: Who + Pain + Outcome + Unique Mechanism

Example: “I help _ avoid and get using _“

1. Storytelling magic: Make a client the hero. Use the next sentence to paint a before-and-after picture of a result a customer got.

2. Clarity is king: Pass the “kids’ soccer game” test.If a random parent can’t take what you said, and tell it to someone else so THEY understand it, simplify further.

3. Memory hacks: Use rhymes, metaphors, and alliteration. It’ll stick in their heads more.

4. The unique mechanism: Give your process for getting customers a result a name that sounds unique and gets them to as “how do you do that?”

5. Test and iterate: Always be improving. Don’t just come up with one and never change.Try different versions and track what works best.

EXAMPLE:”I help entrepreneurs stop being stuck scale their business using the scientific method…” ← now you know what I do.

See what I did there?

(PS: I’ve got a full training on making your elevator pitch on my YT channel.)

The post “Sorry, you’re boring” (ouch) appeared first on Raj Jha.